The magazine is way too varied and way too skimpy to offer anything that the readers will buy issue after issue,

His magazines are a perfect example of when marketing and journalism merge into one entity. I know a lot of people in the media hate his guts, but it's a matter of jealousy. I think he's doing a marvelous job.

If you want to start a magazine and survive, find a niche that no one is serving.

It's an amazing thing, a big trend sweeping the country in so-called red states and college campuses, where students are becoming more conservative and more spiritual, but want to stay on top of the trends. The problem all these magazines have is that they get lost in the middle. If you're really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.

It's getting easier and easier to start a magazine, but it's harder and harder to keep it running. The reality is after you start a magazine, you are hit by the big reality that there is no money coming in and no readers.

There's an inherent fear in this country of pictures of naked men. We've been trained to look at pictures of naked women, but we haven't been trained yet to look at pictures of naked men.

The problem all these magazines have is that they get lost in the middle. If you're really spiritual and religious, you want the full dose. If not, you want the other extreme. Trying to have the middle road has never worked in the magazine publishing business.

Trying to have the middle road has never worked in the magazine publishing business.

When people see themselves in his pages, they see a reflection of their upscale lifestyle. It puffs their ego -- he's making customers for life.

You'll never find Playboy at the Wal-Mart because of the brand and name. Playboy equals sex.